Telegram Launches ‘Stars’ Token for In-App Purchases and Monetization Opportunities

Telegram has just made a groundbreaking move in the world of social media with the launch of its new ‘Stars’ token. This in-app asset allows users to easily pay for digital goods and services from the platform’s mini apps, revolutionizing the way transactions are made within the Telegram ecosystem.

Developers of mini apps can now exchange Stars for Toncoin (TON), the native asset of the TON chain, which is a blockchain network developed by Telegram. This exchange can be done on Fragment, a platform where Telegram users often buy and sell usernames, adding a new layer of utility to the Stars token.

Pavel Durov, Telegram’s CEO, expressed his excitement about the launch of Stars, stating that it simplifies the payment process for users and developers alike. With Stars, mini apps can accept payments for their services through in-app purchases on Android and iOS, making transactions seamless and efficient.

One of the key benefits for developers using Stars is the subsidized advertising offered by Telegram. By paying for advertisements in Stars, developers can reduce their advertising-related commissions to close to 0%, incentivizing them to promote their apps on the platform and grow their user base.

In addition to its current functionalities, Telegram has plans to introduce new features to Stars in the future, allowing content creators to monetize their work using the token. This move is expected to bring a wave of new monetization models to Telegram’s social layer and mini-app ecosystem, encouraging developers to innovate and create the next generation of apps on the platform.

Pavel Durov emphasized the significance of Stars in a recent post, calling it a game-changer in the world of social media. He highlighted the success of Notcoin, a mini app on Telegram that has gained popularity for its unique ‘tap-to-earn’ model, allowing users to earn the NOT token by completing social challenges.

With the introduction of Stars and the growth of the TON blockchain, Telegram is solidifying its position as a leader in the decentralized space. The platform’s commitment to innovation and user-centric design is paving the way for a new era of social media and app development, with Stars at the forefront of this exciting evolution.